Oh the Places You’ll Go

Deciding to start your own business and be your own boss is very much like stepping through the pages of the Dr. Seuss book Oh the Places You’ll Go. You become the character in your own story, and as it goes in the beginning of the Dr. Seuss tale, you are the guy who will make decisions about what direction you will steer. There is so much enthusiasm and potential in the beginning. Dreaming, planning, and creating fill your days. The possibilities are endless and invigorating. You can choose to participate in the practices that you want, and avoid the conventions that you don’t. You are the master of your universe and boy, does it feel good. No one to answer to. No one to hinder your creative flow. Starting a new venture is always a time for intense optimism, and as the story states, you’ll fly high and take the lead. You’ll be the best of the best. Enthusiasm and optimism can be like a drug, an addictive high that engulfs your daily existence. Pinch yourself. What luck have you come upon by having the opportunity to work for yourself and be your own boss.

But alas, reality always has a way of creeping up on us. Luck? What luck? Now is the time that you will discover that a successful business is far from a stroke of luck and being your own boss is harder than you anticipated. There will be snags along the way that will hinder progression. No road is always smooth. Your business will encounter challenges and setbacks along the way. This is to be expected. It can, however, be extremely disheartening at the time. When starting a new enterprise, you don’t dream about the road bumps. You may plan for obstacles, but they certainly don’t figure into the anticipation portion of owning your own business. When the time comes that you hit a slump as the character finds himself facing in the book, the road back can be very difficult. Decisions will need to be made on how to effectively alleviate the hard times and allow your business to once again prosper. Dr. Seuss talks about people who reach a place where they just wait, wait for something to happen to them or their business. That is a luxury that you can’t afford when you are the owner of your own company. You must pick yourself up and figure out how to remedy the slump you’ve been in. Willingness to work hard is the one constant key to being successful in business.

So in the words of Dr. Seuss in Oh the Places You’ll Go, life is a great balancing act and so is business. Success comes not from a stroke of luck, but rather the hard work you are willing to do. The road to successful achievement has its ups and downs, but if you figure out that ideal balanced formula, your business and personal life will gel and prosper. We can only find the path to success through the trials and tribulations of experimentation. As a business owner you will experience those peaks and valleys, but it is how you navigate them that will make the difference in whether you succeed or fail. Business as life is a twisty road. Success is bred through the perseverance and flexibility of the entrepreneur. Although you will encounter potholes along the way, no matter the challenges, the journey is a rewarding experience full of adventure and intrigue. Good Luck!


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