The Jump Start Diversity (JSD) Program was started by Jump Start Incubator to fill a growing need. JSD’s focus is on offering crucial assistance to minority-owned businesses in the Berks County area. In Reading alone at least half of all businesses are owned by ethnic or racial minorities. In Reading and Berks County, one-third of businesses are owned by women, and with nearly 15% of all Berks County businesses owned by ethnic or racial minorities, the need for diversification is more necessary than ever. Jump Start Incubator is in partnership with the Kutztown University Small Business Development Center and the Kutztown University Latino Business Resource Center who give minority clients the extra help they may need to successfully grow their business or navigate the business startup phase.